Japan’s Pet Care Industry Booms as ‘Fur Babies’ Outnumber Infants
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Tokyo: Japan's pet care sector is booming, with the number of pet dogs and cats currently surpassing the number of children under the age of 15, emphasising the country's looming demographic issue. With one of the lowest birth rates in the world and a population that is ageing quickly, more individuals are treating their dogs like family members and referring to them as ‘fur babies.’
The growing trend has raised demand for high-end pet food, luxury grooming, medical treatment, insurance, creche services and pet-friendly vacations. Organisations are progressively appealing to pet owners who are willing to invest more in their animals' comfort, health, and well-being.
Stronger emotional ties between people and their pets, delayed marriage and parenthood, growing living expenses, and changing lifestyles are all factors contributing to the trend, according to analysts. The expanding pet care industry highlights Japan's long-term population reduction and the associated social and economic issues, even as it presents new business prospects.
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