eToro Launches AI-Powered Ad Campaign in UAE, Showcasing Its Premium Loyalty Experience

Trading and investing platform eToro has unveiled a new AI-driven advertising campaign in the UAE, creatively blending cutting-edge technology with local culture to highlight its exclusive eToro Club loyalty programme.

Developed in collaboration with Secret Level, an AI-native entertainment studio, the campaign titled “Elevate with eToro Club” marks a new milestone in how artificial intelligence is transforming digital marketing. The ad, crafted using Google’s advanced Veo 3 AI tools, will run across television, digital, radio, and outdoor platforms throughout the Emirates.

Set against the dynamic skyline of Dubai, the campaign follows a man who joins the eToro Club via his smartphone—only to find himself soaring past skyscrapers as the perks of membership unfold around him. From personal account managers and discounted exchange fees to global airport lounge access and exclusive VIP events, the visual journey captures eToro’s message of empowerment and premium investing. The ad concludes with a warm touch of Arab hospitality, as the protagonist is welcomed into a high-rise gathering—a symbolic gesture reflecting eToro’s promise to elevate every investor’s experience.

“Retail investors in the UAE are among the most digitally savvy globally,” said George Naddaf, Managing Director at eToro MENA. “Our survey shows that 73% of UAE investors have already used AI tools for investment decisions. With this campaign, we wanted to reflect that forward-thinking mindset—by using AI not just for trading, but as a creative partner capable of producing locally relevant and emotionally engaging content.”

Naddaf added that eToro Club remains a defining feature of the platform, designed to deliver premium benefits tailored to regional preferences. “Through familiar visuals—like Arab hospitality—we ensured the story resonates deeply with Emirati investors,” he said.

This UAE-focused initiative builds on eToro’s growing reputation for innovative advertising powered by AI. The company previously made waves with an AI-generated campaign aired during the Paris Olympics 2024, and a viral spot featuring a dance battle between a bull and a bear in New York’s Times Square. More recently, eToro partnered with Google DeepMind to launch one of the first fully AI-created TV and YouTube campaigns using Veo 2 technology.

With “Elevate with eToro Club,” the brand continues to redefine how AI, creativity, and local identity come together—signaling a new era of smart, emotionally resonant financial storytelling in the region.