Hailey Bieber Returns as Global Face of DKNY for Spring 2026 Campaign

Hailey Bieber has made a powerful return as the global face of DKNY, continuing her collaboration with the brand in a bold new campaign for Spring 2026. Building on last season’s breakthrough fashion story, the latest campaign reimagines iconic New York style through a modern lens.

Inspired by the disruptive downtown New York art scene of the 1960s, the campaign positions creativity and reinvention at its core. Shot in an artist’s loft — a quintessential setting symbolizing the city’s free-spirited energy — the visuals feature a striking black-and-white photo series of Bieber wearing pieces from the new collection. The concept explores fame as an art form, placing her at the center of a self-referential narrative that highlights both individuality and influence.

The Spring 2026 collection blends classic silhouettes with contemporary edge. Bieber is seen in a trench coat layered over an open denim shirt and body-hugging basics, tailored trousers paired with loafers and a bra under an oversized top, and relaxed jeans styled with a ’90s-inspired blazer. The campaign also revisits the iconic “Naked Dress” popularized by Sex and the City, now updated in black with clear straps, alongside a polished pinstripe mini dress. Completing several looks is the New York Yankees™ cap created in collaboration with DKNY.

A monochromatic palette of black, white, beige, and denim defines the collection, while statement eyewear and a signature handbag add distinctive New York accents. The campaign captures DKNY’s multi-faceted energy, merging heritage with modern attitude.

Jeff Goldfarb, Executive Vice President of G-III Apparel Group, praised the partnership, stating: “Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally. What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own.”

Grounded in creativity and reinvention, the Spring 2026 campaign reflects DKNY’s ongoing evolution while staying true to its essential New York identity. The campaign launched today across DKNY’s official social media platforms, with the collection now available on DKNY.com and at select retailers worldwide.