New Social Gaming Destination ‘SOCO’ to Open at City Centre Mirdif

Dubai will soon welcome a new entertainment and dining concept as Majid Al Futtaim prepares to launch SOCO at City Centre Mirdif on 16 January.

Described as a “social jungle,” SOCO is a new social gaming destination that brings together immersive games, food, and shared experiences under one roof. The venue is designed for families, friends, and groups looking to enjoy play and dining without splitting up.

SOCO will feature a range of entertainment options, including next-generation bowling, karaoke, and modern arcade-style games such as AR Darts, multi-sport simulators, supercharged shuffleboard, and Racing Bug—an interactive motorsport attraction where players control a physical model car on a custom-built track.

Alongside gaming, SOCO offers a strong food and beverage experience inspired by global street food. The menu includes popular items such as burgers, wings, pizzas, tacos, nachos, and quesadillas, along with creative mocktails, milkshakes, and themed desserts.

According to the developers, SOCO is designed to encourage togetherness, friendly competition, and social interaction, allowing guests to move easily from games to dining in one continuous experience.

With its mix of play, food, and social fun, SOCO aims to become a new hangout spot for visitors to City Centre Mirdif, offering what it promises as “good times, every time.”