Manchester City and Etihad Airways Launch ‘Lights Out’ Augmented Highlights
Manchester City and Etihad Airways have unveiled their latest digital campaign, Lights Out, ahead of the Etihad Airways Abu Dhabi Grand Prix this weekend. The content features players Erling Haaland, Rayan Aït-Nouri, and Nico O’Reilly racing through a virtual Yas Marina Circuit.
Following the success of the Beyond Borders campaign earlier this year, the new release combines augmented highlights with player-tracking data to recreate key moments from Manchester City’s season. It also highlights Etihad Airways’ newest destinations, including Krabi, Hanoi, and Sumatra.
Fans can enjoy interactive elements in the video, from Haaland’s robot celebration to Aït-Nouri navigating Hanoi’s famous Train Street, offering a fun and immersive way to connect with both the club and the campaign.
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