Al Ghurair Mobility Brings Dongfeng’s MHero and Voyah to Saudi Arabia

Al Ghurair Mobility has signed an agreement with Dongfeng Motor Corporation to introduce two premium automotive brands — MHero and Voyah — to Saudi Arabia.

The move marks Al Ghurair Mobility’s entry into the Kingdom’s automotive market, bringing advanced electric and hybrid vehicles that combine performance, luxury, and innovation. The partnership also supports Saudi Arabia’s Vision 2030 goals for sustainable growth and industry diversification.

The signing ceremony was attended by senior executives, including John Iossifidis, Group CEO of Al Ghurair; Oscar Rivoli, CEO of Al Ghurair Mobility; and Qiu Xiaojun, CEO of China DONGFENG Import and Export Co. Ltd.

“This partnership is an important step forward in expanding our presence in the Saudi market,” said John Iossifidis. “MHero and Voyah reflect Dongfeng’s innovation, blending advanced technology and luxury, while aligning with the Kingdom’s vision for sustainable mobility.”

Qiu Xiaojun added: “We are proud to work with Al Ghurair Mobility to bring these brands to Saudi Arabia, ensuring consumers have access to premium vehicles and an exceptional ownership experience.”

MHero, launched in 2022, is Dongfeng’s ultra-premium off-road brand inspired by its military heritage. Its models, including the MHero 1 and MHero 2, combine rugged performance with electrified powertrains and luxury design.

Voyah, introduced in 2021, focuses on high-end electric vehicles. With models like the Voyah FREE SUV and Voyah DREAM MPV, the brand offers long-range performance, advanced driver-assist technologies, and elegant design as a modern alternative to traditional luxury brands.