Kia Sorento shines at MECOTY 2015
Kia’s all-new Sorento emerged as the winner of the coveted Public Car of the Year honour at the prestigious 2015 Middle East Car of the Year (MECOTY) Awards. It received the highest number of public votes from across the region amongst all 48 nominated vehicles. The results were announced at a gala award ceremony in Dubai on October 29.
The accolade comes soon after Kia Motors’ milestone of exporting its 15 millionth vehicle in August 2015, coincidentally a 2016 Sorento, United Arab Emirates being the destination. The Middle East is one of Kia’s most successful markets as the region contributes significantly to the brand’s global sales volumes.
Commenting on the Sorento’s Public Car of the Year award, President of Kia Motors Middle East and Africa Regional Headquarters Alex Chung said, “The incredible vote of confidence from the Middle East customers is a fantastic achievement for all of us at Kia and will inspire us all to try even harder to satisfy the exacting standards of car buyers in this region.”
“Receiving this award is a joyous milestone for Kia as it is a clear sign of our cutting- edge innovativeness as a manufacturer. This award makes our efforts all the more meaningful because it demonstrates the success and recognition we have earned in the region,” Chung said after receiving the award.
MECOTY is regarded as the most prestigious award in the Middle East’s automotive industry. Leading global car brands competed in different categories including Group A (Sedan/ Executive), Group B (SUV/Truck) and Group C (Performance).
The winners were determined by a judging panel comprising prominent automotive journalists from across the Middle East. Members of the jury panel represented countries such as the United Arab Emirates, Kuwait, Bahrain, Lebanon, Jordan, Qatar and Saudi Arabia.
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