Gulf Air enhances Automated Communication with Emarsys
Gulf Air said it has started a strategic partnership with Emarsys, the largest independent marketing platform company in the world, to enhance its automated communication with customers through email and digital media platforms.
With this deal, Gulf Air said it will be connected to the passengers before and post the flight experience with value-added and personalised communication.
Offered Emarsys features to Gulf Air will include hyper-targeted promotions, data-driven newsletters, personalised content for Falconflyer members and customer behaviour tracking.
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