ONE App Launches its ONE AI Agent to Help People Explore Its Products and Services

Launch of ONE AI Agent and ONE Marketplace CustomGPT marks a new milestone in AI-powered customer experience and digital banking innovation.

ONE App, powered by Al Salam Bank, has announced a new milestone in its digital innovation journey with the launch of ONE AI Agent in addition to a custom GPT available in ChatGPT called “ONE Marketplace”. 

The ONE AI Agent enables users to access accurate, real-time answers to their inquiries related to ONE App’s products, services, and features through a more intuitive and conversational experience. The new AI-powered capability has been introduced to simplify customer support, improve navigation, and enhance self-service.

As part of this launch, users can now access the ONE AI Agent directly within the app, where it is available 24/7 to assist with questions related to the app’s services, functionality, and user journey. In addition, users can also access the custom GPT in ChatGPT by selecting “Explore GPTs” and searching for “ONE Marketplace”, providing an additional channel through which customers can engage with the platform and receive support.

The introduction of ONE AI Agent and the ONE Marketplace GPT reflects ONE App’s continued commitment to embedding artificial intelligence at the core of customer experience, while enabling users to access faster, more convenient support without relying solely on traditional service channels.

Commenting on the launch, Mr. Haitham Al Haddad, General Manager of ONE App, said: “At ONE App, we are continuously focused on redefining how financial services are experienced in the digital era. The launch of ONE AI Agent and our custom GPT represent an important step forward in that journey, enabling us to offer our users a more intelligent, responsive, and always-available support experience. This initiative reflects our broader ambition to place innovation and customer convenience at the center of everything we do.”

The ONE AI agent is expected to significantly strengthen self-service adoption, allowing users to obtain information more efficiently while reducing dependency on conventional support channels. Designed to evolve over time, ONE AI Agent will continue to be enhanced to deliver increasingly intelligent, personalised, and context-aware interactions. ONE App intends to further expand the role of ONE AI Agent across the customer support journey, with future plans to extend its capabilities to handle application-related inquiries and integrate across additional customer contact channels, including WhatsApp, social media, and IVR.

This latest development reinforces ONE App’s position as a next-generation digital financial marketplace and reflects its ambition to lead the AI-driven transformation of banking in Bahrain and the wider region by setting new standards for digital customer experience and innovation.