Zeeba Askar Appointed New Chief Executive Officer of BAB

TDT | Manama

Email: mail@newsofbahrain.com

Zeeba Askar Appointed New Chief Executive Officer of BAB Manama The Board of Directors of the Bahrain Association of Banks (BAB) has announced the appointment of Mrs. Zeeba Askar as the new Chief Executive Officer of the Association.

Mr. Yasser Alsharifi, Chairman of BAB, extended his congratulations to Mrs. Askar on her new appointment, noting that the decision reflects the Board’s confidence in her extensive experience in the financial and banking sector.

"Mrs. Askar distinguished track record in driving strategic transformation and leading financial institutions and professional associations aligns closely with the Board’s vision to appoint high-caliber professionals capable of advancing the Association’s strategic direction and executive plans. The appointment also reinforces BAB’s position as a key strategic partner to the Kingdom’s banking sector and further amplifies the impact of its specialized initiatives and programmes." said Mr. Alsharifi.

The Chairman of BAB further affirmed that Mrs. Askar brings a strategic outlook and a wealth of practical expertise that are vital for steering the Association into a new phase of development, one that prioritizes innovation in banking and aligns with evolving global financial trends and best practices, and added, “We are fully confident in Mrs. Askar’s ability to play a pivotal role in executing the Association’s ambitious strategy, which seeks to enhance competitiveness and sustainability across Bahrain’s banking industry, address the imperatives of digital transformation, and support national efforts to strengthen Bahrain’s position as a premier regional financial center.”