Ebrahim K. Kanoo launches all new Toyota RAV4 in Bahrain

Ebrahim K. Kanoo (EKK), the sole distributor of Toyota vehicles in the Kingdom of Bahrain, announced the launch of the all-new RAV4, marking a full model change for one of the brand’s most consistently popular vehicles worldwide. The all-new RAV4 has been developed around the philosophy that “Life is an Adventure,” ensuring drivers can move confidently between their everyday routines and extraordinary moments, supported by comfort, safety, and peace of mind.

As one of Toyota’s earliest and most successful platforms for hybrid adoption, the RAV4 has played a key role in advancing electrified mobility in line with the company’s multi-pathway approach. The new model continues that journey through the adoption of Toyota’s 5th generation hybrid electric system, delivering stronger acceleration, improved fuel efficiency, and a smoother driving experience without the need for external charging.

Commenting on the all-new RAV4, Yoshinori Futonagane, Chief Engineer at Toyota Motor Corporation, said: “The challenge we faced during development was exactly an adventure. ‘Life is an Adventure’ is the core philosophy behind RAV4, and in developing this new generation, we focused on the values of ‘Go anywhere’ and ‘Do anything.’

Our goal was to ensure that customers feel comfort and peace of mind in both their ordinary and extraordinary lives, while also designing a vehicle that captures the spirit of adventure from within.” The model is offered in two renewed styles: Core and Adventure, each expressing a distinct interpretation of the RAV4 character.

The Core style emphasizes a clean, modern appearance suited to urban environments, while maintaining the robust proportions expected of an SUV. The Adventure style adopts a more rugged design language, highlighting RAV4’s readiness for light off-road use and outdoor exploration. Customers can personalize the allnew RAV4 through a w i d e range of carefully curated interior and exterior color options. Both styles are each offered with two distinctive interior color choices alongside nine exterior mono-tone finishes, including the all-new Urban Rock. Additionally, the Core style offers further customization with five Bi-tone exterior combinations, allowing customers to e xpress their individuality while enhancing the RAV4’s dynamic design. For more information about the all-new Toyota RAV4, customers can visit the Toyota showroom in Sitra, call 17730730, or visit toyota.com. bh. Guests are also invited to book a test drive and experience the vehicle’s performance and features firsthand.