Twitter to boost revenue through 'products and places' feeds
Washington
Twitter said it was testing a new way to use the messaging platform for shopping by promoting "products and places" in its feeds. The microblogging site said on Friday that it intends to increase the revenue through the new facility.
"We're starting to experiment with a small number of products and places," Twitter product manager Amaryllis Fox said in an official blog post.
The revamp also allows for designated "curators" to connect with users in a manner beyond the 140-character tweet.
"You’ll be able to browse rich collections from influencers you care about and get more information about the products or places you find interesting," Fox said.
The move comes with Twitter looking to improve growth and engagement as it seeks a new top executive to replace Dick Costolo, who is stepping down.
Twitter's share of the $145 billion spent on digital advertising around the world this year is slightly less than one percent, up from just shy of a half-per cent last year, the research firm eMarketer said.
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