Rua Al Madinah Holding and Adeera Partner to Operate Hotels at Rua Al Madinah Project

On the sidelines of the TOURISE Global Forum in Riyadh, Rua Al Madinah Holding, a Public Investment Fund (PIF) company, announced a strategic partnership with Adeera to operate and manage two buildings within the Rua Al Madinah Project. The development, located near the Prophet’s Mosque, will feature 250 hotel rooms and 120 luxury residential units under Rua Al Madinah’s Alia brand.

The agreement reflects ongoing efforts to strengthen Saudi Arabia’s hospitality sector and empower national brands within large-scale development projects.

Mr. Naif bin Saleh Al Hamdan, Chairman of Rua Al Madinah Holding, said:
"This partnership with Adeera demonstrates our commitment to enhancing national capabilities in hospitality and expanding their presence in major development projects. The Rua Al Madinah Project embodies the objectives of the Public Investment Fund and Saudi Vision 2030, promoting sustainable growth and reinforcing Madinah as a leading cultural and urban destination."

Eng. Ahmed Al Juhani, CEO of Rua Al Madinah Holding, highlighted that the collaboration marks a promising new chapter for local hotel management companies. He added that the agreement is the first of its kind and expressed confidence that Adeera will enhance hospitality services by blending authentic Saudi identity with international standards.

Stefan Leser, CEO of Adeera Hospitality, said:
"Rua Al Madinah Project is a distinctive addition to the Kingdom that will welcome millions of visitors. We are proud to partner with Rua Al Madinah Holding and are committed to delivering hospitality experiences that reflect Saudi generosity and warmth, while enriching the cultural and religious experience for visitors from around the world."

Under this agreement, Adeera joins Rua Al Madinah Holding’s portfolio of hotel operators, which already includes global brands such as Marriott, Hyatt, Accor, and Hilton. The project will host 17 hotel brands, including Hilton Garden Inn, Conrad, Hyatt Regency, Fairmont, Swissôtel, The Ritz-Carlton, Le Méridien, and Four Points by Sheraton.

The Public Investment Fund previously launched Adeera Hospitality Management, aiming to become a leading national hospitality operator that combines world-class standards with Saudi authenticity.

Rua Al Madinah Holding focuses on developing integrated real estate projects that elevate Madinah’s status as a global cultural and modern destination. The Rua Al Madinah Project aims to create a comprehensive hospitality and commercial ecosystem, increasing accommodation capacity near the Prophet’s Mosque to serve 30 million visitors, in line with the Pilgrims Experience Program and Saudi Vision 2030.