Saudi Event Show 2025 Returns to Riyadh with Record Line-Up

TDT | Manama

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The Saudi Event Show (SES), the Kingdom’s largest gathering for the events and MICE industry, will return to Riyadh on 17–18 September 2025 at The Arena, promising its biggest edition yet.

More than 5,000 professionals, 100 exhibitors and suppliers, and 30 seminars led by international experts will take part in this year’s event, which will shine a spotlight on Saudi Arabia’s growing live events and entertainment sector under the goals of Vision 2030.

The program will feature keynote sessions such as “From Dubai to Osaka: How Saudi Arabia is Learning from World Expo Success Stories” and panel discussions on topics including “Creative Economies and Cultural Diplomacy” and “How Giga Projects are Reshaping the Global Events Map.”

Exhibition Director Amar Daginawala said the show has become the main meeting point for the Kingdom’s events community. “This year’s edition not only showcases innovation and expertise but also celebrates the people and organisations driving excellence through the launch of the Saudi Event Awards,” he said.

For the first time, the event will conclude with the Saudi Event Awards on 18 September 2025 at the JW Marriott Hotel, Riyadh. The awards will honor individuals, teams, and companies across categories such as event production, sustainability, brand experience, technology, and leadership. Winners will be chosen by an independent panel of senior industry leaders.

By recognising excellence and innovation, the Saudi Event Awards aim to set new benchmarks for quality in the Kingdom’s entertainment industry, strengthening Saudi Arabia’s position as a global hub for live events.