Meet the Lifestyler A new pickup enters the big league

TDT | agencies

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Indian carmaker Mahindra is stepping into the global lifestyle pickup market with the new Lifestyler, a rugged double-cab aimed at buyers looking for a mix of everyday practicality and off-road capability.

The vehicle is based on a ladder-frame platform and will be offered with a 2.2-litre turbo-diesel engine, four-wheel drive and a claimed towing capacity of up to 3,500kg. It is due to launch in India by April 2027 before expanding into international markets.

For Middle East buyers, the Lifestyler will enter a market already dominated by established pickups such as the Toyota Hilux and Isuzu D-Max. Rather than competing purely as a workhorse, Mahindra is positioning it as a lifestyle vehicle, with a more premium cabin and adventure-focused character.

On paper, its 2.2-litre diesel and up to 400Nm of torque put it in the same broad territory as the Hilux, although the Toyota’s latest 2.8-litre diesel produces up to 500Nm.

The Lifestyler will be offered in three themed versions — Valley, Reef and Trail — reflecting its focus on different outdoor environments.

The big question for Gulf buyers will be whether Mahindra can combine its rugged credentials with competitive pricing and the reliability and after-sales support expected from established pickup brands.

If it can, the Lifestyler could bring a fresh challenger to one of the region’s most competitive vehicle segments.