MAZDA CX-90 SUV rolls into Bahrain

TDT | Manama                                                   

The Daily Tribune –

International Motor Trading Agency (IMTA), a subsidiary of K.E. Kanoo Group and the sole authorized dealer of MAZDA cars in Bahrain, has announced the launch of its new SUV, the Mazda CX-90.

The new CX-90 emanates a sense of vitality and beauty owing to Mazda’s KODO or “Soul of Motion” design theme.

Visually appealing, the simple shape stems from the concept “less is more” while realising dynamic and majestic proportions.

The interior is an expression of Japanese aesthetic throughout, incorporating the dynamism of light and natural materials to fashion an orderly and elegant space.

The Driver Personalisation System uses a camera to detect the driver’s eye position, automatically adjusting the seat, steering wheel, Active Driving Display and door mirrors for comfortable positioning. It can recognize up to six drivers’ faces and restore their preferences from a database of over 250 settings.

The CX-90 is the perfect family car that is suitable for long drives with a third row that features air conditioning vents and enhanced comfort with ample head and shoulder room. A well-crafted interior provides increased cabin space for families and ample cargo space to accommodate needs for any lifestyle.

The large panoramic sunroof provides an expansive top view, drawing light and ensuring an airy feel to passengers in the entire cabin.

Co-developed with Bose®, the CX-90's audio system boasts 12 speakers for crisp and clear, powerful sound.

The unique Centerpoint2 surround system creates a focused three-dimensional sonic image from stereo sources.

Additionally, AUDIOPILOT2 monitors ambient noise levels and adjusts the audio volume automatically. With a safety-focused design, the use of higher-grade, high-tensile steel aims to protect occupants.

Advanced Driver Distraction Warning System and advanced crash safety features make the CX-90 a safe drive.


Furthermore, the engine hood configuration is optimized to minimize injury risks for pedestrians in the unfortunate event of a collision.

Equipped with a large active driving display, the 360° View Monitor with See-Through View, intuitively discerns information necessary for vehicle operation supporting safe vehicle operation for the driver’s peace of mind.

The hands-free power-lift tailgate allows you to open and close the tailgate with a light kick beneath the sensor located under the rear bumper.

The 21-inch diamond-cut aluminium wheels feature a black metallic finish with a modern look and high-quality feel to accent the CX-90’s bold and elegantly commanding SUV presence.

Additionally, it is fitted with Mazda approved tyres.

Commenting on the new CX90, International Motor Trading Agency President Suzan Salman Kanoo said, “The generous cabin space and cargo capacity, safety features and numerous amenities make the CX-90 a highly desirable vehicle”.

International Motor Trading Agency Vice President K N Singh said, “This cutting-edge Mazda product has already won over hearts in North America and other major markets.

Now, it is all set to extend its reach to our friends in Bahrain.