Loylogic outlines 2026 vision to strengthen global rewards marketplace

Loylogic, a global leader in loyalty rewards management, has shared its strategic outlook for 2026, highlighting plans to further develop its global rewards marketplace as brands respond to changing customer expectations.

The announcement comes as the Middle East loyalty market continues to grow rapidly, driven by digital-first, personalised and coalition-based loyalty models. With brands under increasing pressure to offer more relevant and engaging rewards, Loylogic said it is focusing on smarter marketplace design rather than simply expanding reward choices.

For 2026, the company plans to increase investment in artificial intelligence, improve reward catalogue curation and strengthen integration capabilities. These steps aim to enhance reward relevance, partner value and overall customer experience across different industries and regions.

Loylogic also confirmed it will continue operating under strong security, compliance and governance standards. The company follows international frameworks including ISO 27001, GDPR and PCI DSS, and uses advanced encryption to ensure secure data handling. Its platforms are designed to meet regional regulatory and data residency requirements.

Commenting on the strategy, CEO Gabi Kool said brands are now seeking loyalty ecosystems that are “smarter, more relevant and commercially sound,” adding that the company’s 2026 focus is on combining intelligence, trust and flexibility within a single global platform.

AI innovation will play a central role in Loylogic’s next phase of growth. The company is expanding its use of analytics and machine learning to improve reward discovery, marketplace performance and insights for loyalty programme operators, while maintaining high standards for privacy and transparency.

Looking ahead, Loylogic plans to deepen collaboration with global partners and strengthen its commercial, product and technology capabilities. The company said these efforts will support a growing base of enterprise clients across sectors such as financial services, travel and consumer industries, helping brands build long-term customer loyalty through more meaningful engagement.