Zain Bahrain launches One CX

TDT | Manama

Email: mail@newsofbahrain.com

Zain Bahrain, the leading telecom and technology innovator, announced the launch of One CX, a new AI-powered customer experience service that enables organizations to design, manage, and enhance customer interactions across digital and assisted channels. The launch reflects Zain Bahrain’s continued leadership in customer experience and technology, extending its expertise into a dedicated service offering for organizations across multiple sectors.

One CX is built on advanced technology that brings together omni-channel customer engagement platforms with real-time analytics and performance monitoring. These capabilities enable organizations to manage customer interactions more efficiently, gain deeper insight into customer behavior, and continuously improve service quality across all touchpoints.

The service also leverages AI-powered solutions, including intelligent chatbots, automation, and AI-supported service operations, allowing organizations to deliver faster, more personalized customer interactions at scale. One CX is supported by leading global technology partners, ensuring secure, enterprise-grade platforms and continuous innovation aligned with international customer experience standards.

Ammar Al Ketbi, Zain Bahrain Acting CEO, commented: “Zain Bahrain has consistently advanced its customer experience capabilities through years of operational excellence and innovation. With the launch of One CX, we are proud to lead the way by offering our AI-powered customer experience expertise as a dedicated service that supports organizations in delivering smarter and more connected customer journeys.”

With the launch of One CX, Zain Bahrain reinforces its position as a leading technology and customer experience provider, building on years of operational expertise to offer trusted, market-ready solutions that extend beyond the telecom sector.