Etihad Airport Services Rebrands as Velora
Etihad Airport Services (EAS) has rebranded as Velora, bringing together its Ground Handling, Cargo & Logistics, and Security Services divisions under one unified identity.
The rebrand marks a significant step in the company’s evolution, aimed at enhancing operational efficiency, strengthening connectivity across its business lines, and delivering greater value to partners and customers.
Jubran AlBreiki, Chief Executive Officer of Velora, said the launch builds on four decades of service excellence established by EAS. “By uniting our different services under one brand, we aim to enhance every journey for our guests and partners, set new benchmarks in operational excellence, and contribute to Abu Dhabi’s growth as a leading aviation hub,” he said.
With a workforce of over 5,000 professionals, Velora will continue to play a key role in supporting Abu Dhabi’s airports and advancing the Emirate’s position as a global aviation centre. The new brand reflects a renewed focus on innovation, integration, and service quality to support the next phase of growth in the aviation sector.
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