‘Brand Bahrain’: Tourism sector set for makeover

Manama : With a view to burgeoning the tourism sector in the Kingdom, a new project, “Brand Bahrain,” was launched here yesterday. With the tagline “Bahrain Ours Yours,” the Kingdom will now follow a new tourism strategy. The initiative will be overseen by Bahrain Tourism and Exhibitions Authority. 

Speaking to reporters at the event at Four Seasons Hotel Bahrain Bay, Bahrain Authority for Tourism and Exhibitions Acting CEO Shaikh Khalid bin Humood Al Khalifa said that six overseas offices will be set up as part of the initiative. “These offices will work in collaboration with Gulf Air to create more inbound tourism. We are also going to launch a website on the tourism brand.”

According to him, Brand Bahrain aims to celebrate Bahrain’s identity. 

On the occasion, Minister of Industry, Commerce and Tourism Zayed R. Alzayani said: “The new tourism strategy is based on four ‘A’s. The first one is the Awareness part: how do we communicate our offering, how do we put Bahrain on the map etc. Second is Attraction: it concerns what it takes to convince someone to come here, what are the attractions we have in the country and so on.” 

“The third one is Access, which is basically the ease of coming to Bahrain. The fourth one is Accommodation.” 

He said renewed focus would be given towards the development of beaches in Bahrain. Minister of Transportation and Telecommunications Kamal bin Ahmed Mohammed also attended. 

Caption : Minister of Transportation and Telecommunications Kamal Ahmed (second from left), Minister of Industry, Commerce and Tourism Zayed R. Alzayani (centre), Bahrain Authority for Tourism and Exhibitions Acting CEO Shaikh Khalid bin Humood Al Khalifa and other officials