Khaby Lame Strikes $975M AI Deal
Senegal:Influencer Khaby Lame has signed a $975 million deal with Rich Sparkle Holdings, allowing the company to create an AI-powered digital twin using his face, voice, and behavior. This virtual version can produce content and host events without his physical presence.
The deal signals a new era of AI-driven influencer branding, with potential annual revenue over $4 billion, while raising questions about identity, consent, and the ethics of AI celebrity likenesses.
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