GAC brings in GS4
Dubai : GAC MOTOR, one of China’s leading automobile giants, is aiming to grow its market share in Bahrain with the introduction of indigenously developed GS4, its flagship SUV model. The company will launch the vehicle GS4 in the second week of December for Bahrain’s car enthusiasts.
Tasheelat Automotive Company S.P.C., a subsidiary of Bahrain Commercial Facilities Company, is the sole distributor for GAC Motor in Bahrain. The GS4, is born out of GAC Motor’s latest research and development (R&D) achievements, international safety standards and is embedded with the strictest quality specifications.
GS4 aims to go beyond the average car buyer’s expectations with regard to an SUV. The company’s aggressive international branding strategy began by sponsoring the Hollywood blockbuster The Transformers: Age of Extinction in 2014.
GAC Motor is a wholly owned brand of GAC Group. The Group’s current investment in the automobile sector is up to US$1.6 billion, and future investment will be to the tune of US$5.4bn.
According to the China Initial Quality Study conducted by J.D. Power, GAC Motor has remained to be China’s No. 1 brand for three consecutive years.
GAC Motor aims to achieve the production capacity of 500,000 in 2017 due to the exponential growth in demand from across various markets. Since GAC Motor was launched in December 2010, they have built several models till now: GA5, GS 5, GS5 Super, GA6, GA3S and GS4, and has sold over 400,000 units.
“Safety is at the heart of the GS4 architecture. Each GS4 SUV comes installed with the firm’s patented ‘GAC safe body structure’ and the new generation Electronic Stability Programme,” said Yu Jun
“We are keen to grow our presence in the Middle East and Bahrain serves as the right platform to achieve these objectives,” added Jun.
“Bahrain is one of our strategic growth markets in GCC and the Middle East region. Cars under the GAC Motor’s brand have come to the market after having spent a considerable amount of man hours in our R&D centre.
We are here in Bahrain to create a niche for our brand and stay a notch above the current industry best practices to stay ahead in the race. We are delighted to unveil our technologically advanced masterpiece to the discerning consumers in the Bahrain.”
- Yu Jun
General Manager of GAC Trumpchi
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