GFH launches “XLR8” to promote sporting events

GFH Financial Group (GFH) yesterday announced the launch of “XLR8”, a new umbrella identity under which the Group will consolidate and grow its sponsorships and activities. The move is aimed at supporting and promoting the development of sporting initiatives and events in the Kingdom of Bahrain both in cooperation with partners and through the creation of new sporting concepts and events.

To kick off the launch of “XLR8”, the new entity’s first event will soon be announced for later in the year. Hisham Alrayes, CEO of GFH, said, “Under the umbrella of “XLR8”, we are redoubling our efforts and will further step up our investments both through sponsorships and also through the creation of unique new events that promote an enhanced lifestyle and healthy competition benefiting the local population and also drawing visitors and investment into the Kingdom and its economy.”

“XLR8” has also been created to help position GFH’s investment projects as destinations for sports tourism that will bring regional and international athletes and sports enthusiasts to Bahrain. Commenting, Minister of Youth and Sports Affairs Aymen Tawfiq Al Moayyed, said, “We applaud such initiatives from the private sector that align with the Kingdom’s efforts to further elevate the role and contributions of sport to the social and economic development of Bahrain and our citizens.

We are keen to allocate funds for sports, and we look forward to seeing others in the private sector follow GFH’s approach, which we welcome and encourage their initiative.” GFH each year supports important national sporting events such as the King’s Cup Endurance Race, the Bahrain Formula 1 Grand Prix and the Bahrain National Sports Day, among others.