Gulf Air to reinforce customer experience with boutique model

Gulf Air has announced adopting a new ‘boutique’ business model which according to the airline “is different and unique in the way it operates comparing to the bigger airlines that are more volume driven.” The move, Gulf Air’s Chairman of Board of Directors Zayed R. Alzayani said, will reinforce its focus on product and customer experience and allow to “shine amongst the competitors in our own unique way”.

“This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience,” added Alzayani. The new model in line with the airline’s 5-year strategy to become a customer airline of choice designed to gives it a competitive advantage that will translate in new fleet, new Falcon Gold class offering, new exclusive products, new destinations for 2019 and presence in the new terminal at Bahrain International Airport due to open towards the end of the year.

Gulf Air said it aims to “grow strategically in size and expand to more boutique destinations in 2019 and continue fleet modernization programme by receiving additional 2 Boeing 787-9 Dreamliner’s and 5 Airbus A320neos this year”. The business plans for 2019 was revealed to internal and external stakeholders during its commercial conference held in Manama, Bahrain.

The conference was held in the Wyndham Grand Hotel in Bahrain Bay and was attended by the airline’s Chairman, Executive Management, station managers from the airline’s network, Bahrain Tourism and Exhibitions Authority (BTEA), Bahrain Airport Company and Gulf Air Group.