Ebrahim K. Kanoo (EKK), one of Bahrain’s leading diversified business groups, was recognized by the Ministry of Industry and Commerce for its participation in the sixth edition of the “Consumer Friend” initiative, held in conjunction with Bahrain’s back-to-school season.

Launched by the Ministry’s Consumer Protection Directorate, the “Consumer Friend” initiative aims to promote social responsibility, solidarity, and consumer support by encouraging businesses to provide valuable and affordable offers that help ease household expenses during key periods of the year.

Ebrahim K. Kanoo’s participation reflects the Group’s commitment to supporting consumers and the wider community through initiatives that deliver meaningful value. As a service provider, EKK’s involvement also highlights the role businesses beyond the traditional food and retail sectors can play in supporting consumers, particularly during important periods such as the back-to-school season.

The recognition further reinforces Ebrahim K. Kanoo’s longstanding commitment to corporate social responsibility and customer-centricity, while supporting the Ministry of Industry and Commerce’s efforts to foster a marketplace built on trust, fairness, ethical business practices, and strong relationships between businesses and consumers.