Zain Bahrain and Ericsson expand Network across Kingdom to elevate customer experience

TDT | Manama

Email : editor@newsofbahrain.com

Zain Bahrain, a telecommunications and technology industry innovator in the Kingdom, has signed a new agreement with Ericsson to expand and modernize its network, ensuring faster connections and a wider range of stateof-the-art services for consumer and Enterprise customers across the Kingdom.

This agreement is a fundamental part of Zain Bahrain’s planned USD 100 million investment over three years, aimed at powering Bahrain’s digital transformation. The investment will directly improve the digital experience for Zain Bahrain customers, ensuring seamless video streaming, and VoWiFi calls, robust indoor coverage, and advanced mobile internet.

The upgrades will also prepare the network for future innovations, enabling smart services, advanced 5G applications, and next generation solutions that will enrich people’s lives, work, and connections.

For enterprise customers, the expansion will provide a solid foundation to adopt advanced digital services, cloud solutions, and industry-specific applications that drive growth and efficiency.

The agreement also places a strong emphasis on sustainability. By deploying energy-efficient technologies, Zain Bahrain will significantly reduce the network’s environmental footprint while delivering superior connectivity.

Ammar Al-Ketbi, Zain Bahrain Acting CEO, commented, “This partnership is another significant step in our journey to provide the best digital experiences in Bahrain. By investing in modern, sustainable infrastructure, we are ensuring that our customers, whether they are gamers, entrepreneurs, or enterprises, enjoy faster, more advanced solutions. This investment also lays the foundation for tomorrow ’s digital services in the Kingdom. At the core of all these efforts is our unwavering commitment to placing the customer at the heart of everything we do.”

Petra Schirren, President of Ericsson Gulf at Ericsson Europe, Middle East and Africa, com- mented: “Our continued collaboration with Zain Bahrain is exemplified by this expansion and modernization agreement. It reflects our shared commitment to advancing digital infrastructure in the Kingdom and supports Zain Bahrain’s digital transformation journey for a more sustainable and efficient telecommunications environment. By providing Ericsson’s advanced solutions, we are enabling Zain Bahrain to meet the growing demands of its customers while maintaining a strong focus on network performance and energy efficiency.”

Zain Bahrain’s partnership with Ericsson builds on a long-standing relationship focused on innovation and customer experience. The latest agreement underscores a shared commitment to advancing Bahrain’s digital transformation and creating a connected future for all.