Batelco and mall enhance partnership

TDT | Manama

Email: mail@newsofbahrain.com

Batelco by Beyon has signed a landmark partnership with City Centre Bahrain to launch a range of joint initiatives aimed at enhancing the customer experience for both residents and tourists. The collaboration is expected to merge the telecommunications leader’s services with the mall’s vibrant shopping and entertainment offerings.

The memorandum of understanding was signed at Beyon Headquarters by Batelco General Manager Consumer Aseel Mattar and City Centre Bahrain Mall Director Duaij Al Rumaihi. Both companies underlined the partnership’s role in aligning with the Kingdom’s wider tourism strategy, focusing on enriching visitor experiences through connectivity and exclusive shopping opportunities.

Joint customer experience

As part of the agreement, Batelco will integrate tailored product and service promotions into City Centre Bahrain’s marketing and retail platforms. The initiative aims to create attractive packages and value-added services for locals and tourists, enhancing accessibility and rewarding engagement. By connecting digital convenience with the mall’s entertainment and retail attractions, both companies hope to set a new standard in customer satisfaction.

“Our collaboration with City Centre Bahrain marks a significant step in expanding our customer reach and improving their experience,” said Aseel Mattar. “Together with this landmark retail destination, we aim to offer exceptional value and unique opportunities for both our customers and mall visitors.”

Tourism focus

Duaij Al Rumaihi highlighted the synergy between the partnership and the mall’s commitment to innovation and customer engagement. “We are excited to welcome Batelco as a strategic partner,” he said. “Their services will enhance the City Centre Bahrain experience, offering our shoppers even more reasons to visit and enjoy.”

The partnership forms part of ongoing efforts by both companies to contribute to Bahrain’s tourism growth. With connectivity playing an increasingly critical role for travellers, the joint venture is positioned to support the Kingdom’s ambition of boosting visitor numbers and satisfaction.