Baby Expo Riyadh Kicks Off as Kingdom’s Biggest Parenting Event

The highly anticipated Baby Expo Riyadh opens its doors today at The Arena Riyadh, marking the first-ever Saudi edition of the region’s biggest maternity, baby, and parenting exhibition.

Running through October 31, the two-day event spans 7,000 sqm and brings together over 150 leading brands, exclusive product launches, and expert-led workshops. The Expo offers new and expectant parents the opportunity to explore the latest innovations, services, and advice for every stage of their parenting journey.

Babyshop CEO Ruban Shanmugarajah says the event “marks an exciting new chapter for families in Saudi Arabia,” highlighting Babyshop’s commitment to supporting parents through trusted expertise and innovation.

Organised in collaboration with theQapp, the event is co-hosted by Saudi entrepreneurs Fatenah Henaidy and Mariam Mossalli. The program features influencer panels with Aya Fawzy, Raghda Sadiq, and Bayan Al Jifri, as well as expert sessions on baby care, wellness, and mompreneurship.

Visitors can also enjoy interactive workshops on newborn care, sleep training, and parenting techniques, hosted by TV personality Shahrazad Faisal. Families can test-drive strollers at the Babyshop Stroller Park, enjoy entertainment for children, and shop exclusive offers of up to 90% off top baby and parenting brands.

Co-founder Ashleigh Lloyd says, “Our vision is to create a destination that celebrates every stage of parenthood while connecting families with trusted brands and expert advice.”

The Expo also serves as a business platform, bringing together global and regional industry leaders through NextGen Talks, which explores trends and innovations shaping the baby and parenting sector across Saudi Arabia and beyond.

Supported by Aveeno® Baby, Johnson’s® Baby, Babyshop, Mumzworld, FirstCry, and Mothercare, the Baby Expo Riyadh promises two days of discovery, learning, and family fun.

Event Details:
📍 The Arena Riyadh
🗓 October 30–31
🎟 Tickets: SAR 45 (1-Day), SAR 75 (2-Day)
🔗 More info: thebabyexporiyadh.com