; INVITA to integrate Kaizen Secure voice biometrics for full transaction lifecycle security | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

INVITA to integrate Kaizen Secure voice biometrics for full transaction lifecycle security

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Invita Company, an ISO and PCI-DSS certified – the leading provider of Business Process Outsourcing (BPO) and Digital Transformation services, took a major step towards voice biometrics solution inclusion in contact centres.

Invita has integrated voice biometric Solutions into its contact centre offerings. The companies note that Gartner predicts 20% of successful account takeover attacks will use sophisticated identity theft and fraud techniques.

KSV’s Voice biometric capabilities protect against advanced threat technologies within two years to give customers the highest level of security against evolving threats while delivering an improved consumer experience, according to the company announcement. Markets forecasts the identity verification market will reach $15.8 billion globally by 2025.

By integrating biometric technologies, Invita says it can simplify and secure the entire transaction lifecycle for businesses and consumers with a single authentication solution. “Today’s consumers are transacting in a digital-first world, and they expect to trust technology to keep them safe against burgeoning threats.

Identity verification has never been more relevant,” comments Rahul Bhalla, CE of Invita. “Rapid advances in artificial intelligence are enabling novel forms of fraud, which means technologies like those pioneered by KSV are critical in this fight.” KSV’s passive liveness detection combined with its “AI-powered Digit recognizer” which eliminates the actions fraudsters can mimic with deep fake technology, is lauded as an important technology in the fight against fraud. “Consumers want an easy, frictionless experience.

We are proud to join forces with INVITA to scale our leading voice biometrics, liveness detection technologies,” states Ashok Krish CEO at KSV. “This move accelerates our vision to be the industry’s centre of excellence to fight fraud more seamlessly without inconveniencing customers.”