*** ----> London Fashion Week opens with boost from big brands | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

London Fashion Week opens with boost from big brands

London : London Fashion Week opens on Friday with the arrival of two heavyweights on the catwalk, Emporio Armani and Tommy Hilfiger, to challenge rival cities on the global style circuit.

"London -- dynamic, energetic and cosmopolitan -- represents global culture," designer Giorgio Armani said in a statement, describing the British capital as the "perfect setting" to unveil his new collection. 

Armani's Sunday evening slot will be a highlight of the 66th London Fashion Week, showcasing a ready-to-wear women's collection for spring/summer 2018.

The giant of Italian fashion, more used to the catwalks of Milan, will also take the opportunity to open Emporio Armani's revamped store in the upmarket Mayfair area of central London. 

Tommy Hilfiger will close Fashion Week on Tuesday evening, with a show hosted by the Roundhouse arts venue, known for concerts by stars including Jimi Hendrix, Pink Floyd and David Bowie.

"London's inspiring heritage of fashion and music creates the perfect place to celebrate our next show," the New York designer told the website Women's Wear Daily.