Takaful International unveils refreshed brand identity

TDT | Manama

Email: mail@newsofbahrain.com

Takaful International Company, a leading provider of Islamic insurance solutions in the Kingdom of Bahrain and a member of the Gulf Insurance Group, has announced the launch of its refreshed brand identity. The Company will now operate under its established legal name, Takaful International.

This strategic rebranding reflects the Company’s commitment to strengthening its independent brand equity while honouring a legacy that spans more than three decades. The refreshed identity embodies Takaful International’s enduring values of fairness, transparency, and shared responsibility—principles that have consistently guided its approach to delivering Sharia-compliant protection solutions.

The new brand positioning is inspired by the Company’s core belief that protection is a shared responsibility, rooted in the risk-sharing principles of takaful. It underscores a continued focus on community, trust, and mutual support, while aligning with the Company’s forward-looking vision to enhance customer experience, expand its offerings, and deepen its market presence. C o m menting , Mr Essam Al Ansari, CEO of Takaful International Co., said: “Protection, for us, has always been more than a promise—it is a responsibility we have upheld for over three decades. Our refreshed identity reflects the strength of our legacy and our commitment to building a future rooted in fairness, transparency, and shared values. While we evolve our brand, we remain firmly grounded in the principles of takaful, where protection grows stronger when it is shared, and where the success of one contributes to the wellbeing of all.”

The Company emphasised that the rebranding will not impact its operations, services, or commitments to customers and partners. Takaful International will continue to leverage the strength and regional expertise of the GIG Group, while reinforcing its position as a trusted and leading takaful provider in Bahrain.