A Café Concept Introducing a New Era of Innovation for AlAbraaj Restaurants Group

A Reimagined Experience

Camel Club is designed to evoke a sense of familiarity and cultural memory, bridging generations through its concept. Drawing inspiration from retro charm, the café features a variety of unique and signature desserts, coffee and drinks, and a food selection that carefully blends authentic flavours and comfort classics with modern flair. The interior features wood-paneled elements, a playful color palette, and curated details that reflect a memorable era, crafted to resonate with today’s audience and lifestyle.

“Our vision was to develop a concept that feels both familiar and forward-thinking. Camel Club embodies cultural nostalgia while introducing a fresh, creative, and comforting cafe dining experience. It reflects our commitment to growth and innovation,” said Hamad Isa, Chairman and Managing Director of AlAbraaj Restaurants Group.

Strategic Growth Within the AlAbraaj Portfolio

As the newest concept within AlAbraaj Restaurants Group, Camel Club reflects the company's continued strategic diversification. Known for its successful brands including AlAbraaj, Lumee, Otto, San Carlo Cicchetti, LaRo, NuAsia, Mazmiz, YaSalam, and a range of virtual brands, the launch of Camel Club signals a progressive move into lifestyle-driven café dining, aimed at engaging a new generation of customers while upholding the group’s longstanding reputation for quality, culture, and hospitality.

Camel Club is now open at Al Liwan, Hamala, operating daily from 11:00 AM to 11:30 PM on weekdays, and from 10:00 AM during weekends. Brunch service and pre-ordered dessert offerings are also going to be launched in the coming weeks.