Classical movies a marketing tool for students

Manama

 Three Bahrain Polytechnic students majoring in Marketing hosted a classical movie night at Riyadat in A’ali as part of their final semester industry project in May. The students were tasked to engage with a client in Bahrain to help solve a ‘real problem’ in a period of 16 weeks. At the same time, the students would need to report back to their academic supervisors on a weekly basis and present the result to the client.

 Students Fatema Alnajran, Jenan Mohamed, and Shaima Hasan were assigned to assist Riyadat in organising an event in order to promote the mall. After toying with various ideas, the Marketing students landed on hosting a classical movie night to attract new shoppers to the mall on a Friday evening.  

“The event message was “Old is Gold”. We aimed to create a new and different experience in one weekend where people can enjoy watching old movies from the 90’s,” said Fatema Alnajran.

 “The team has decided, as a way of creating incentive and excitement, to make the indoor cinema as a free entry, as well as free popcorn and coke.” she added.

 Jenan Mohamed said: “I was the project manager in this event. My role was specifically in communicating with sponsors by approaching and giving them a presentation during the meeting, as well as controlling the project in terms of legality, and creating videos for the event day.”

 Before the event, in an attempt to generate buzz, the audience had the opportunity to choose the movies they wanted to watch by voting on social media, where Disney Classic’s “The Lion King” and “Matilda” were selected. 

 The movie screening started in the evening was run very professionally and garnered appreciation frol all.

On her experience at the event, Fatema remarked: “The team has implemented all of the theoretical learning from the four years at the Polytechnic into practical learning.”

Commenting on the Riyadat Polytechnic partnership, Patrick Rennell, the Head of the Business School, said, “We have over 130 students working on similar projects throughout industries in Bahrain this semester, with more plans for next semester.” Last month, the students presented their completed project to the Riyadat.