Inovest reveals brand refresh
Manama : The Inovest Group yesterday revealed its new corporate identity, which according to the company “better reflects the Group’s strategic direction and positioning as a sharia compliant investment firm”.
“Our brand refresh comes as a key deliverable within our ongoing strategy; it allows us to better align our corporate identity with our strategic direction and organization culture in a manner that will serve us in years to come,” said Murad Al Ramadan, Inovest Group CEO during a press conference held at the Capital Club-Bahrain Financial Harbor.
“On the investment front, our brand and business strategy are now better tallied,” he added.
The refresh, according to Inovest, grounds its corporate identity with its uppercase affirmation of solidity and strength, whilst maintaining its brand colour based through the use of a vitalized orange in its new scheme.
Inovest also viewed that the refresh further allows the firm to visually allude to the Group’s new approach to investments, and to the discovery and the enablement of sustainable value creation through the investments it leads.
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