Roblox to Launch Wallet, Expand Off-Platform Gaming

The American company behind the wildly popular gaming platform Roblox announced on Friday that it is launching a new digital wallet to make it easier for creators to get paid quickly.

Roblox is a highly customizable gaming platform where users can create their own games and related content, and then share them for others to play and even purchase.

The platform, which has millions of users, is particularly popular among kids, which has prompted regulators to scrutinize its safety.

Roblox announced the new wallet during its annual developer conference in San Jose, California.

It's part of an effort to attract new players and retain creators, particularly adults who make up "an enormous part of the market," co-founder and CEO David Baszucki said.

The company said it tested more than 200 advertising campaigns in the United States this summer amid that push for growth.

Around 123 million people played on Roblox every day in the second quarter of 2026, up 10 percent from a year earlier, but down steadily from a peak of 151 million in the summer of 2025.

Until now, creators who get paid had to manually request conversion of their Robux -- the game platform's virtual currency -- into dollars once they reached a certain threshold, then wait through a long payment delay.

The "Roblox Wallet" will now allow them to automatically receive, on every business day, the real-world revenue generated by their games and transfer it to a bank account.

It will be made available starting in December to adult creators in the United States, then rolled out internationally in 2027, alongside the launch of an associated payment card.

"Roblox will not become a bank. The wallet is a financial account, not a bank account," Enrico D'Angelo, the company's chief commercial officer, said at a press briefing. The wallet will be managed by payment company Airwallex.

Since 2013, Roblox says it has paid out more than $5 billion to creators, including $1.7 billion over the past twelve months. According to the company, the median earnings of the roughly 42,000 paid creators are about $1,500 a year.

Roblox told AFP that the wallet will be extended in 2027 to teenagers with parental consent, and the payment card will be available to any wallet holder.