FIBA 3x3 World Tour set for return to Bahrain
The Bahrain Basketball Association has confirmed an agreement with the International Basketball Federation (FIBA) to host the FIBA 3x3 World Tour in the Kingdom for the fourth consecutive year. The event will take place on November 20–21.
The agreement continues Bahrain’s recent run as a regular host on the international 3x3 calendar, following previous editions staged in Manama.
The event is being organised in coordination with the Bahrain Olympic Committee and the Ministry of Tourism as part of wider efforts to attract international sporting events and support tourism activity in the country.
Last year’s edition in Manama drew around 7,500 spectators and was broadcast in more than 230 countries.
It recorded over 3 million minutes of television viewing and 1.3 million minutes on YouTube, with an estimated total economic and media impact of $8.6 million, including $2.6 million in direct and indirect economic activity. 3x3 basketball, which is now part of the Olympic programme, has been expanding globally in recent years, increasing its profile and commercial value for host nations.
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