NBB Introduces Yalla Eidiya Pocket Through its Yalla Family Banking Proposition

TDT | Manama | Email : online@newsofbahrain.com 

The National Bank of Bahrain (NBB) has launched the Yalla Eidiya Campaign, introduced under its broader Yalla Family Banking proposition. The initiative aims to encourage digital engagement and promote positive saving behaviour among the youth by connecting one of Eid’s most cherished traditions, Eidiya, with practical money management through the NBB App.

Customers can create a dedicated Yalla Eidiya Pocket within the NBB app and save BHD 20 to qualify for the raffle. A total of 20 winners will each receive BHD 50, giving families an engaging way to introduce children to the value of saving while adding a rewarding element to the Eid experience. The campaign will run from 25th May to 22nd June 2026, with the raffle draw scheduled to take place on 5th July 2026.

Pockets is a digital savings wallet that enables children to clearly set their savings goals, easily track their progress, and strengthen their financial understanding, all within a safe and user-friendly digital environment.

Commenting on the occasion, Subah Abdullatif Al Zayani, Chief Executive – Retail Banking at NBB, said, “Saving can start with something as simple as Eidiya. By going digital, our children can now easily develop financial awareness from an early age, boosting their confidence in managing their money in a fun and engaging way.”

The Yalla Eidiya Campaign builds on the objectives of Yalla Family Banking, which aims to give young users a more accessible introduction to banking while providing parents with digital tools that support financial education at home. 

By making saving more interactive and rewarding, the Bank continues to support customers with solutions that combine convenience with long-term benefits.