Al Salam Bank launches ‘Salam Al Khair’ Initiative to enable clients to donate easily via App

TDT | Manama

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On the occasion of the Holy Month of Ramadan, and in line with its steadfast commitment to social responsibility and fostering a culture of charitable giving, Al Salam Bank has announced the launch of its “Salam Al Khair” initiative. The initiative enables clients to contribute to a number of approved charitable organizations seamlessly through the Al Salam Bank App, reflecting the spirit of the Holy Month and reinforcing the values of compassion and unity within the community.

This initiative comes as part of the Bank’s continued efforts to empower clients to transform their daily transactions into sustainable acts of giving. By providing flexible and direct digital donation options that ensure ease of use, the Bank aims to offer everyone the opportunity to make a tangible and positive impact throughout the Holy Month.

Through the “Salam Al Khair” initiative, clients can choose the donation method that best suits them through key channels, such as saving towards a charitable goal via the “Goals” service and subsequently donating the accumulated amount to selected beneficiaries, or redeeming their loyalty reward points and donating them directly to approved charitable societies through the App.

The initiative supports a number of approved charitable organizations, including Kaaf Humanitarian, Zakat and Sadaqat Fund, Sanabel Orphans Care Society, and Islamic Association. This contributes to strengthening community partnerships and supporting eligible beneficiaries, particularly during Ramadan, when the highest values of solidarity are most evident.

Commenting on the occasion, Mr. Mohammed Buhijji, Chief Retail Banking Officer at Al Salam Bank, said: “The Holy Month of Ramadan embodies the values of generosity and compassion, which form an integral part of our institutional principles. Through the ‘Salam Al Khair’ initiative, we seek to simplify the donation process for our clients and make it part of their daily practices through innovative and secure digital solutions. We believe that every contribution, regardless of its size, can make a real difference in the lives of others. We also remain committed to reinforcing Al Salam Bank’s role as an active partner in supporting community initiatives and promoting sustainable positive Mr. Mohammed Buhijji, Chief Retail Banking Officer at Al Salam Bank impact.”