Apple chooses Google's Gemini AI to power Siri

TDT | San Francisco

Email : editor@newsofbahrain.com

Tech giants Apple and Google announced Monday a multi-year partnership that will see Apple's next-generation artificial intelligence features, including its Siri assistant, be powered by Google's Gemini technology.

The collaboration marks a significant shift for Apple, which has traditionally developed its core technologies in-house.

A joint statement said Apple had selected Google's AI technology after a "careful evaluation" determined that it provided "the most capable foundation" for the iPhone-maker's AI ambitions.

The announcement represents a rare alliance between two companies that have long competed in the smartphone market, where Apple's iOS and Google's Android operating systems dominate globally.

However, the two rivals have maintained a lucrative partnership for years, with Google paying Apple billions of dollars annually to remain the default search engine on iPhones and other Apple devices.

That arrangement has faced scrutiny from regulators, with the US Department of Justice arguing in an antitrust case that the deal helps Google maintain its search monopoly, though a judge said the arrangement could continue.

Tesla boss Elon Musk, who owns his own AI company xAI, slammed the latest arrangement as anti-competitive. He called it "an unreasonable concentration of power for Google, given that they also have Android and Chrome."

Apple reportedly had also considered partnerships with OpenAI, Anthropic, and Perplexity.