Introducing THE SHIFT: Bahrain’s New Platform for ESG and Sustainability

TDT | Manama

Email: mail@newsofbahrain.com

Strategic Publicity & Advertising Company W.L.L (SPAC WLL), the media house behind The Daily Tribune and www. newsofbahrain.com, has signed a landmark Memorandum of Understanding (MoU) with Pi Strategica W.L.L., a leading GCC-based consultancy specialising in sustainability and ESG advisory.

The partnership introduces The Shift, a new digital media platform launching on 7 September 2025 dedicated entirely to sustainability, climate action, and ESG-driven practices in Bahrain and the wider region. By combining SPAC WLL’s media influence with Pi Strategica’s sustainability expertise, The Shift aims to bring ESG values into the mainstream and inspire active participation from businesses, policymakers, and the community.

Operating primarily across social and digital channels, The Shift will share ESG updates and success stories, highlight industry best practices, curate original multimedia content, and provide a space for thought leadership on climate resilience, social equity, ethical governance, and circular economy solutions. The platform will also amplify awareness campaigns and host interactive events and workshops designed to accelerate Bahrain’s sustainability transition.

P. Unnikrishnan, Chairman and Managing Director of SPAC WLL, described the initiative as both timely and essential: “This partnership is the need of the hour, and we take it as our corporate responsibility to promote sustainability and ESG values in Bahrain. The Daily Tribune and newsofbahrain. com will continuously support these initiatives, ensuring they become part of the Kingdom’s broader drive for sustainable development.”

Ghizlane Rahali, Chief Executive Officer of Pi Strategica W.L.L., emphasised the platform’s alignment with Bahrain’s national goals: “We are proud to co-develop The Shift — a platform designed to champion responsible practices, inspire meaningful change, and align with the Kingdom of Bahrain’s Vision 2030 and Net Zero goals. As sustainability specialists, we believe in the power of knowledge and collective action to accelerate the transition to a circular economy — one where everyone has the opportunity to participate, contribute, and benefit. It is an honour to dedicate ourselves to making sustainability and ESG accessible, engaging, and action-driven for our community.”

Through The Shift, SPAC WLL and Pi Strategica are committed to turning awareness into action and creating a more informed, inclusive, and impactful sustainability dialogue in Bahrain.

Follow Theshift on Facebook and Instagram at @theshift_2030. For more information, please contact: shiftbahrain2025@ gmail.com, sales1@newsofbahrain.com