*** ----> Gandhi brand no longer sells in Indian politics | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

Gandhi brand no longer sells in Indian politics

New Delhi : India's Congress party and its controlling Nehru-Gandhi dynasty that has been synonymous with political power for most of the 70 years since independence, hit a new low with this weekend's vice-presidential election.

The Congress-backed candidate was crushed in Saturday's parliamentary ballot by the nominee of Prime Minister Narendra Modi and his ruling nationalist Bharatiya Janata Party (BJP).

The victory means the BJP occupy the top three offices of state for the first time, following its victory in last month's presidential ballot.

It heightened a crisis for Congress and raised fresh questions about the party's top leadership -- especially 47-year-old Rahul Gandhi, great grandson of India's first prime minister Jawaharlal Nehru.

Gandhi led the campaign in the disastrous 2014 general election which saw Congress win just 44 seats -- an historic low. The party went on to defeat-after-defeat in state elections.

"The Congress faces two existential crises -- lack of leadership and the absence of an aspirational, coherent vision for the future," Milan Vaishnav, South Asia director at Washington-based Carnegie Endowment for International Peace think-tank, told AFP.

"What is stunning is that the 2014 general election result exposed both of these infirmities, yet the party has made little to no progress remedying them. If current trends continue, the Congress risks terminal decline," Vaishnav added.

While still short of an outright majority, the BJP last week snatched Congress' mantle as the largest party in the upper house, the Rajya Sabha, after almost six decades.

A favourable vice-president could also bolster Modi's legislative agenda as the vice president doubles as chairman of the Rajya Sabha.