FP7 recognised as world’s best financial advertising agency

Manama : FP7 was recognised as the World’s Best Financial Advertising Agency at the annual Midas Awards in New York. MasterCard, FP7’s long-time client, was also voted as the Number One Brand in the World. The Midas Awards recognises excellence in financial advertising and marketing campaigns worldwide.

This prestigious New York event saw FP7, part of McCann Worldgroup, and its Global Partner McCann nearly sweeping the board, with FP7 Dubai//McCann, McCann New York and McCann London respectively placing as the first, second, and fourth best individual agencies in the world at the Awards. FP7/MENA regularly features amongst Midas’s top 10 advertising agencies, achieving third place in 2015.

The most awarded FP7 campaign at the Awards was for a 2016 Ramadan initiative in the UAE sponsored by MasterCard. The campaign earned 5 Midas Gold Ingots, 2 Silver Ingots and 2 Midas Certificates, and was hailed as an example of effective public-private partnership.

FP7 CEO Tarek Miknas said, “It also our second top global ranking for 2016.”
FP7 founder Akram Miknas added, “FP7’s campaigns have consistently shown their ability to get people talking and raise the profile of our client partners.”