Manama : The 30-day shopping extravaganza ‘Shop Bahrain’ kick-started yesterday opening doors to an exciting journey through Bahrain’s tourism, retail and hospitality sectors.
The event, now in its fourth edition, was launched from the ‘Festival City’ located at Bahrain Bay under the patronage of Minister of Industry, Commerce and Tourism, Zayed Bin Rashid Al Zayani.
“The Festival aims to promote the Kingdom as an accessible family destination by offering fun-filled activities and promotions,” said Al Zayani opening the festival which runs until 10 February 2018.
Bahrain Tourism and Exhibitions Authority (BTEA) is organising the festival in cooperation with partners from the public and private sectors such as Tamkeen, VIVA Bahrain, YK Al Moayyed and Gulf Air.
“Hosting this event comes in-line with BTEA’s long-term strategy ‘Ours.Yours’ that contributes to the Kingdom’s Economic Vision 2030,” said Chief Executive Officer of Bahrain Tourism and Exhibitions Authority (BTEA), Shaikh Khaled bin Humood Al Khalifa.
This year’s festival will feature the return of the ‘Festival City’ and the ‘Taste Tour’ that will include more than 40 restaurants located all around the Kingdom offering a mouth-watering set of menus. Also on offer is an exciting range of activities at the participating malls and hotels.
Shoppers will be enrolled in the festival’s loyalty system when purchasing directly from any participating outlet and partner allowing them to win a wide range of prizes including one of the 20 cars and over 80,000 instant valuable prizes.
Further commenting on the launch ‘Shop Bahrain’ Director, Yousef Alkhan said: “We expect a great influx of visitors as the Festival coincides with the local and GCC vacations.” Organisers held a GCC roadshow in Saudi Arabia and Kuwait to promote the Festival and increase the number of tourists coming to Bahrain.
Shoppers and visitors can learn more about “Shop Bahrain” through the website: www.shopbahrain.com or through the account @shopbahrain on the social networking channels Facebook, Twitter, Instagram and YouTube. The Festival organisers have also launched a dedicated WhatsApp channel on 33480480.
Located at Bahrain Bay, Festival City is one of the main attractions of Shop Bahrain festival. It features a variety of fun-filled activities for the entire family including an outdoor market, carnival games, and live performances.
Date: 11 January – 27 January
Time: Weekdays: 4:00pm to 10:00pm
Weekends: 4:00pm to 11:00pm
Entrance Fee: BD 2 (Free for kids below the age of 4)
The ‘Taste Tour’ will return this year and will include more than 40 participating restaurants. Participants will be able to sample dishes and vote for their favourite restaurants. ‘Taste Tour’ will also provide the opportunity to enter a raffle draw to win a Nissan Petrol.
Date: 11 January – 10 February
Time: Based on each restaurant’s operating hours
Price: Set menus will range from BD 5 to BD 12