Manama : The Bahraini Football Association (BFA) announced the National Bank of Bahrain (NBB) as the lead sponsors for the 2017/2018 season Football League, which is set to kick off on 9 September.
NBB’s sponsorship of the league was announced at a ceremony held in the presence of senior representatives of the BFA and NBB. These included BFA Vice President and Head of the National Team Committee, Shaikh Khaled bin Salman Al Khalifa, and Head of the Investment Committee and BFA Board Member, Mohammed Al Hammadi, alongside a number of BFA officers. Representing NBB was the Bank’s Chief Marketing Officer, Richard Hicks, Board Secretary, Nasser Mohammed, and Marketing Manager, Hisham Abu Alfateh.
Commenting on the occasion, Shaikh Khaled bin Salman Al Khalifa, said, “We are delighted to announce NBB’s support and sponsorship for the BFA Super League and look forward to working closely with NBB to ensure the benefits of its support are maximised for Bahraini football, our communities and the Bank itself.”
Richard Hicks, Chief Marketing Officer at NBB, added, “We are pleased to sponsor the BFA Football League for the 2017/2018 season. This is an exciting opportunity for the Bank and reflects our deep commitment to and long-standing tradition of providing support for important community based initiatives – including sport.”
NBB’s sponsorship comes as part of the BFA’s efforts to attract cooperation from the private sector and generate greater audience support and attendances at matches. The league plans to introduce a number of new initiatives this season to drive interest and participation including new competitions and raffles to engage audiences and ensure an exciting season for Bahraini football.