Bahrain takes lead as EWB partners with IAPCO

TDT | Manama                                                     

The Daily Tribune – www.newsofbahrain.com

Get ready for Bahrain to take the Meetings, Incentives, Conferences, and Exhibitions (MICE) world by storm! Exhibition World Bahrain (EWB), the Middle East’s crown jewel of exhibition and convention centres, has joined forces with the prestigious International Association of Professional Congress Organisers (IAPCO) in a strategic partnership that promises to propel the Kingdom to the forefront of the global MICE scene.

This landmark agreement, inked on the sidelines of the 62nd annual ICCA Congress in Bangkok, Thailand, marks a pivotal moment for Bahrain’s burgeoning MICE industry.

With IAPCO’s extensive network of professional congress organizers (PCOs), unrivalled knowledge-sharing platforms, and top-notch training programs at its disposal, EWB is poised to attract a world of potential clients, from international organizations and associations to major corporations.

A Match Made in MICE Heaven

Imagine the possibilities: EWB’s state-of-the-art facilities, boasting ten expansive halls, seamless logistics, and dedicated support services, paired with IAPCO’s unparalleled expertise and global reach.

This powerful alliance creates a win-win scenario, offering EWB access to a coveted clientele and IAPCO members a premier venue to host their world-class events.

Leaders Sound the MICE Trumpet

Key figures from both sides couldn’t contain their excitement about the partnership.

HE Dr. Nasser Qaedi, CEO of Bahrain Tourism and Exhibitions Authority (BTEA), hailed the agreement as a “significant step” towards solidifying Bahrain’s position as a “dynamic global MICE leader.”

Dr. Debbie Kristiansen, General Manager of EWB, echoed this sentiment, emphasizing that the partnership “further strengthens the leading position of Bahrain as a preferred destination for hosting international events.” IAPCO’s leadership was equally enthusiastic.

Ms. Sarah Markey-Hamm, President of IAPCO, expressed her delight at the collaboration, calling it a “milestone” that reinforces IAPCO’s commitment to global MICE cooperation.

Mr. Martin Boyle, CEO of IAPCO, chimed in, praising EWB’s “huge potential” to become the “leading MICE player” in the Middle East.

Beyond IAPCO: A Global MICE Embrace

EWB’s commitment to MICE excellence extends beyond the IAPCO partnership.

The venue proudly holds memberships in 12 prestigious international organizations and associations, including ICCA, UFI, AIPC, PCMA, and more.

This comprehensive network ensures that EWB is plugged into the global MICE pulse, constantly learning, innovating, and evolving to meet the ever-changing needs of the industry.

Exhibition World Bahrain: Where MICE Dreams Take Flight

Inaugurated in November 2022, EWB is more than just a bricks-and-mortar marvel. It’s a vision, a catalyst, a launchpad for Bahrain’s MICE ambitions.

With its world-class facilities, unwavering dedication to service excellence, and strategic partnerships like the one with IAPCO, EWB is ready to welcome the world and write a new chapter in the Kingdom’s economic and tourism success story.

Forget your flip-flops, MICE mavens, it’s time to pack your power suits! Bahrain’s MICE scene is about to explode, and EWB is the epicentre.

With IAPCO as its hype man, this dynamic hub is ready to rock your world. So, ditch the beach and grab your boarding pass – the future of MICE is calling, and it’s speaking fluent Bahraini.