Benefit Company Becomes Bronze Sponsor of 3rd Asian Youth Games

The Executive Committee of the 3rd Asian Youth Games (AYG) has officially announced Benefit Company as a bronze sponsor for the upcoming Games, scheduled to take place from October 22 to 31, 2025, under the gracious patronage of His Majesty King Hamad bin Isa Al Khalifa.

The sponsorship agreement was signed by Mr. Yusuf Duaij, Chairman of the Executive Committee, and Mr. Nezar Maroof, Chief Marketing and Corporate Communication Officer at Benefit Company.

Commenting on the partnership, Mr. Duaij highlighted the significance of collaboration with a leading national company like Benefit, saying it reflects a shared commitment to promoting sports and youth initiatives in the Kingdom. He added that the bronze sponsorship will play a key role in ensuring an outstanding edition of the Games.

“We are very pleased to welcome Benefit as a key partner in the bronze sponsorship category,” Duaij said. “Support from national institutions is vital for the success of the Asian Youth Games 2025. It demonstrates a strong sense of national pride in encouraging youth and sports. We look forward to fruitful collaboration that showcases Bahrain’s organizational capabilities.”

Mr. Maroof expressed Benefit Company’s pride in supporting the Games, noting that the partnership aligns with the company’s commitment to corporate social responsibility and the national vision of hosting major sporting events.

“Our bronze sponsorship of the 3rd Asian Youth Games reflects our belief in the importance of supporting youth and sports as essential pillars for community development,” he said. “This event is more than a sports competition; it is a platform for cultural exchange and enhancing Bahrain’s regional and global profile. We are committed to providing full support to ensure the success of this event under the patronage of His Majesty the King,” Maroof added.