KFH-Bahrain Sponsors the 13th Edition of “Our Kids Are Gold” Childhood Cancer Awareness Campaign

Kuwait Finance House – Bahrain (KFH-Bahrain) announced its sponsorship of the 13th edition of the childhood cancer awareness campaign “Our Kids Are Gold”, organised by the Smile Initiative, an initiative of the Future Society for Youth dedicated to providing psychological and social support to kids with cancer and their parents in Bahrain.

The partnership reflects KFH-Bahrain’s continued approach to supporting initiatives that serve the community and raise awareness of important humanitarian causes. The “Our Kids Are Gold” campaign aims to increase awareness of childhood cancer and highlight the importance of early detection, while strengthening community support for affected kids and their families. A range of awareness and interactive activities will take place throughout September at a number of shopping malls, health centres, hospitals, and public and private institutions.

Since its establishment in 2012, the Smile Initiative has continued its efforts to support kids with cancer and their parents through programmes and initiatives that include psychological and social support, granting kids wishes, educational assistance and support for paediatric oncology units. These efforts reflect the Initiative’s mission to stand by kids and their families throughout the different stages of their treatment journey.

Commenting on this occasion, Mr Mohammed Abusaqer, Group Head of Corporate Communications at KFH-Bahrain, said: “At KFH-Bahrain, we believe that our social responsibility requires us to support initiatives that address the needs of the community and create a lasting impact.”

He added: “From this perspective, our partnership with the Smile Initiative and our sponsorship of the ‘Our Kids Are Gold’ campaign represent an opportunity to strengthen joint efforts, extend the campaign’s message to a wider segment of society and contribute to raising awareness of the importance of early detection, while supporting kids and their families throughout the treatment journey.”

For his part, Mr Soubah Abdulrahman Al Zayani, Chairman of the Future Youth Society, said: “We are proud of the continuation of the ‘Our Kids Are Gold’ campaign for its 13th year, as it represents an important platform for raising awareness of childhood cancer and strengthening community support for affected kids and their parents.”

He continued: “We value our partnership with KFH-Bahrain, which reflects our shared belief in the importance of uniting efforts to support this group, broaden the campaign’s awareness message and reach different segments of society.”

Through its sponsorship of the “Our Kids Are Gold” campaign, KFH-Bahrain reaffirms its continued commitment to supporting humanitarian and awareness initiatives and strengthening partnerships with national institutions, contributing to the creation of a positive and sustainable impact and reflecting the Bank’s active role in serving Bahraini society.