BMW Group Middle East Unveils Five Exclusive BMW Individual Editions for 7 Series and X7

TDT | Manama

Email : editor@newsofbahrain.com

BMW Group Middle East is celebrating the art of automotive personalization with the launch of five exclusive BMW Individual profiles for the BMW 7 Series and BMW X7, crafted specifically for the region and offered in limited numbers.

BMW Individual represents the pinnacle of customization, giving customers the freedom to create a vehicle as unique as their own signature. Each of the five editions features a carefully balanced combination of colors, materials, and equipment, reflecting Middle Eastern inspirations and tailored to the refined tastes of discerning clientele. Every model comes as a complete, ready-to-order configuration.

A Legacy of Bespoke Craftsmanship

Since its inception in 1985 within BMW Motorsport GmbH (now BMW M GmbH), BMW Individual has stood as the ultimate atelier for automotive individuality. Originally a small-series program producing hand-built, highly exclusive models for select customers, BMW Individual expanded to offer rare paint finishes, special leather trims, and unique equipment integrated directly into BMW production lines—always maintaining the brand’s uncompromising standards of quality and safety.

Over the decades, BMW Individual has become a creative canvas for some of the world’s most renowned designers and artisans. Notable projects include Karl Lagerfeld’s 1992 BMW 7 Series, the BMW 7 Series “THE NEXT 100 YEARS” limited to 100 units, the BMW Individual 7 Series by Esther Mahlangu, the meteorite-adorned BMW M850i Night Sky, and the Pearl Edition of the BMW 7 Series and 6 Series Gran Coupé, each exemplifying automotive artistry and exclusivity.

Five Curated Creations, Limitless Individuality

In collaboration with BMW Group Middle East, BMW Individual has developed five new profiles that showcase complete design visions, down to the smallest interior details. Highlights include exclusive Merino leathers, extended leather trims, BMW Crystal Headlights with Iconic Glow, and Crafted Clarity elements.

A standout feature of these editions is the exclusive BMW Individual paint finishes. Striking “paired perfection” combinations for the BMW 7 Series and X7 are offered in Maldives Blue, Mora, or Macadamia Metallic. Maldives Blue draws inspiration from the region’s turquoise coastlines, while Mora Metallic evokes the mystique of Arabian nights. These finishes are paired with Oxide Grey Metallic for an elegant two-tone look. Other statement options for the BMW 7 Series include Frozen Deep Green Metallic and a dramatic two-tone Ruby Red Pearl Effect Metallic combined with Black Sapphire Metallic—each designed to command attention with unparalleled sophistication.

Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “BMW Individual is not just about creating cars; it’s about crafting personal experiences that resonate with the heart and soul of our customers. Each Individual profile is a unique expression of exclusivity, allowing our clients to transform their vision into reality. Owning a BMW Individual vehicle is about pride, exclusivity, and the joy of driving a masterpiece that reflects one’s personal style. We are excited to continue this legacy of bespoke craftsmanship, where every detail is meticulously designed to evoke a sense of luxury and connection.”

Tailored Performance and Comfort

Customers can select their preferred powertrain without compromising bespoke features, whether a fully electric BMW i7 M70 or a high-performance BMW X7 M60 with an internal combustion engine. Region-focused equipment includes ventilated seats, air fragrance systems, extended climate control, illuminated panoramic glass roofs, and advanced rear-seat entertainment—ensuring every journey is as comfortable as it is distinctive.