‘Marketer of the year’

Manama : Mahasum Shah, Chief Marketing Officer (CMO) of A.A. Bin Hindi group has been conferred with the “Marketer of the year” award for 2016 by INFINIA Services & Solutions. 

The award was presented during the Customer Show Awards organised by the Middle East arm of UK based Terrapin. The event was held at the Address Hotel, Dubai.  

Shah was awarded was for the strategic tie-up with “Outlaw Productions” and product placement ideas on the most popular music Album of the year #9ARAT which had a whopping 9.8million views on YouTube. 

The “Best Marketer of the year” award was decided after an online voting process under the category “Creative Marketing”.

The show brought together attendees from a full spectrum of industries including retail, hospitality, travel, ecommerce, education, entertainment, leisure, finance, healthcare, FMCGs and telecoms.

Other winners are: Best Viral Campaign - T.Choithram & Sons LLC, Best Customer Experience - Qatar Airways and Best Loyalty Programme- Etihad Airways- Etihad Guest. 

Commenting on the award, Shah said “If not for the Bin Hindi fraternity, ideas would have remained just ideas and hence I dedicate this award to the Bin Hindi group”. 

Ahmed Bin Hindi CEO & Vice Chairman of A.A. Bin Hindi Group congratulated him on his achievement and wished him every success for his future.