LinkedIn faces complaint over its selling of user data

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Vienna: The professional networking giant LinkedIn is facing a fresh legal challenge over its data transparency. On Tuesday, the Vienna-based privacy group Noyb led by activist Max Schrems filed a formal complaint with the Austrian Data Protection Authority on behalf of a user seeking full access to his personal information.

The core of the complaint targets how LinkedIn manages profile visitor data. Noyb argues that while the platform cites ‘data protection concerns’ as a reason for not complying with certain data access requests, it simultaneously encourages users to sign up for paid premium tiers to see who has visited their profiles.

Under the European Union’s General Data Protection Regulation (GDPR), individuals have a legal right to access their personal data at no cost.

Legal experts from Noyb have called for a fine to be imposed, emphasizing that it remains ‘unclear’ if the current tracking methods are even legal without active user consent. This case adds to the growing list of regulatory hurdles for major tech firms operating within the EU.